Sweet Dill
As the founding UI/UX designer, I built Sweet Dill’s design system from the ground up, shaping its identity as a tech-forward, trustworthy, and disruptive force in e-commerce. I led the design and delivery of seven key products that expanded the Sweet Dill ecosystem and helped propel it into Product Hunt’s top 15.
Top 15
Product Hunt
3000+
Sign Ups in 2 Weeks
1. Objective, Multi-Source Deal Ratings
Sweet Dill analyzes reviews and product feedback from across the web to deliver an unbiased, multi-source verdict on whether a deal is actually worth it—not just advertised as one.
2. Price History Analysis
Sweet Dill tracks real-time and historical pricing across retailers, helping you understand whether today’s price is a true discount, a temporary dip, or simply average—so you can buy with confidence.
3. Unbiased Cross-Retailer Price Comparison
Sweet Dill scans trusted retailers to find the same product at the best available price. No sponsored rankings, no hidden incentives—just real savings, transparently surfaced.
Takeaways
Feedback and iteration is key.
Throughout the entire design process, I was constantly looking to the founder, stakeholders, and engineers for feedback on my design and messaging. To me, creations can be torn apart and taken down whenever because they can always be improved. Having their different perspectives allowed my designs and messaging to be the best that it can be.
Design is nothing without product understanding.
As the sole designer on the team, I learned to take notes on all aspects of the product, whether that is how AI is used to discover the best deals or how we are marketing our extension. This allowed me to see how my design fits into the rest of the Sweet Dill ecosystem, enabling me to create designs that align with our messaging while also intuitive for developer hand-off.
Stay curious, always.
Because of their inevitable growth, my goal as a designer and brand strategist was to discover how to best use AI and internet resources to accelerate my processes. Every day, I scoured the internet for AI, news, updates, and workflows and predicted design trends. This helped me prompt engineer a functional Sweet Dill landing page site with precision, minimal cost, and minimal time and keep designs up-to-trend.
Role
Product Strategy & Design Intern
Toolkit
Figma, Cursor, Screen Studio, Adobe Suites, v0.dev
Year
2025
Timeframe
3 months
